Prior to my last post on music as an experience, I was in the middle of a series of posts exploring business model innovation for the enterprise. A recent exchange on a LinkedIn discussion group has inspired me to pick that back up. In particular, I’d like to explore how a company should go about setting up a minimum viable business to continue the learning process that begins, really, with prototyping.
(Authors note: These business model innovation “articles” are rather long and involved because I myself am trying to work through all the complexity. More like poorly edited papers than blog entries. Proceed at your own risk.)