Sometimes a picture is just better . . .
A powerful analogy for innovation.
Catalysts are problems in need of a solution.
Adding heat means tapping into the passion of the individuals working on the problem.
Increasing the surface area amounts to opening up your organization and exposing it to more ideas.
Motion comes from changing the context – just mentally re-framing things in a new way or even physically moving your location, as you might do with an offsite.
When they all come together, there’s a transformative reaction.