SXSW is in full gear right now in Austin. As both a Texan and a music fan, SXSW holds a special place for me (and I’m sad to be missing out on the magic). Jazz Fest in New Orleans is the only thing I’ve experienced that seems to come close to the same magic, and I say that as someone who has been to around 20 different music festivals.
What makes SXSW so unique and great isn’t the headliners. In many ways, those have been an unwelcome recent addition to the affair. SXSW is about the undiscovered talent – undiscovered by you, undiscovered by me, and undiscovered by the major labels.