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Archive for the ‘Digital’ Category

I recently finished a fascinating and provocative book by Jonathan Taplin called Move Fast and Break Things.  Taplin cast the storied tensions between creatives and technologists in a new light and changed my perspective on some contemporary issues such as safe harbor and the so-called YouTube value gap.

Although spiritually I might identify more with creatives, intellectually and professionally I am unquestionably a technologist.  In truth, I fancy myself something of an intermediary, and in this blog, I have often tried to reconcile the disparate interests of the two group.  So after reading Taplin’s book, it seemed only appropriate, once again, to update the views I have expressed here in light of some of the points that he made.

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The tendency to deconstruct business functions into ever finer units of specialization – what I call business reductionism – threatens the kind of coordinated action required to execute on a good business strategy and must be resisted.  The marketing in particular seems to have become susceptible to this sort of reductionism, brought on by the introduction of new marketing technologies , and hope for reconstitution rests on getting back to first principles.

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I prepared this on spec for a prospective employer and figured by sharing it here I might still get some incremental value from the exercise.

 

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