Marketing, Reductionism, and Reorganizing Around Experiences, Artifacts, and Conversations

The tendency to deconstruct business functions into ever finer units of specialization – what I call business reductionism – threatens the kind of coordinated action required to execute on a good business strategy and must be resisted.  The marketing in particular seems to have become susceptible to this sort of reductionism, brought on by the introduction of new marketing technologies , and hope for reconstitution rests on getting back to first principles.

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Why Brands Should Care About YouTube

I prepared this on spec for a prospective employer and figured by sharing it here I might still get some incremental value from the exercise.

 

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