The tendency to deconstruct business functions into ever finer units of specialization – what I call business reductionism – threatens the kind of coordinated action required to execute on a good business strategy and must be resisted. The marketing in particular seems to have become susceptible to this sort of reductionism, brought on by the introduction of new marketing technologies , and hope for reconstitution rests on getting back to first principles.
Archive for the ‘Marketing’ Category
Marketing, Reductionism, and Reorganizing Around Experiences, Artifacts, and Conversations
Posted in Digital, Innovation, Marketing, Social Technology, tagged ad tech, branding, digital, digital marketing, marketing, social marketing, social media, technology on June 13, 2014| Leave a Comment »
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Why Brands Should Care About YouTube
Posted in Digital, Marketing, Media, Social Technology, tagged branding, digital, digital marketing, marketing, online video, video, youtube on June 5, 2014| Leave a Comment »
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