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“Uncertainty is when you’ve defined the variable but don’t know its value . . . But ambiguity is when you’re not even sure what the variables are. You don’t know how many dice are even being rolled or how many sides they have or which dice actually count for anything.”

– Dev Patnaik, cofounder and CEO of Jump Associates

The quote above comes from a recent Fast Company article on Gen Flux.  While the distinction he draws between ambiguity and uncertainty may be somewhat arbitrary (and smack of a marketing sound bite, especially after a glance at the Jump web site), it is useful in exploring some of the fundamental challenges faced by companies in an environment of accelerating change.

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